TY  - BOOK
AU  - McCarthy, E. Jerome 
AU  - Perreault, William D.
TI  - Applications in Basic Marketing: Clippings from the Popular Business Press 
SN  - 0256139423
U1  - 658.8 23
PY  - 1993///
CY  - Boston, MA
PB  - Irwin
KW  - Marketing applications
KW  - Marketing management
ER  -