McCarthy, E. Jerome  <br/><br/>
Applications in Basic Marketing :  Clippings from the Popular Business Press / 
E. Jerome McCarthy, William D. Perreault  
 - 1993-1994 ed. 
 - Boston, MA :  Irwin,  1993 
 - 237 p. :  ills ;  28 cm. 
<br/><br/><label>ISBN: </label>0256139423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing applications<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8