TY  - BOOK
AU  - Berkowitz,Eric N.
TI  - Marketing
SN  - 0256189684
U1  - 658.8 23
PY  - 1997///
CY  - Chicago, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 674-695) and indexes
ER  -