Marketing / 
Eric N. Berkowitz ... [et al.]. 
 - 5th ed. 
 - Chicago, Ill. :  Irwin,  c1997. 
 - xxxii, 736 p. :  col. ill. ;  29 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 674-695) and indexes. 
<br/><br/><label>ISBN: </label>0256189684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8