Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome

Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0072935898 (alk. paper)

Subject(s):

Marketing

DDC classification:

658.8

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	M Azizur Rahman Library General Stacks	Non-fiction	658.8 P455e 2006 (Browse shelf(Opens below))	01	Not For Loan		009610

Total holds: 0

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Includes bibliographical references and indexes.

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