Marketing research essentials / Carl McDaniel Jr., Roger Gates.
Material type:
TextPublication details: Hoboken, NJ : J. Wiley, c2004.Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0471448451
- 658.8/3 21
- HF5415.2 .M3825 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8/3 M1341m 2004 (Browse shelf(Opens below)) | 01 | Not For Loan | 011527 |
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| 658.7 H1116m 1998 Management information systems for the information age / | 658.8/12 B282w 1995 C-1 R World-class customer satisfaction / | 658.8/12 L9338c 2005 Customer service : | 658.8/3 M1341m 2004 Marketing research essentials / | 658.8/3 M249m 2016 C-02 Marketing research : | 658.8/3 M24m2008 C-1 Marketing research : | 658.8/34 L8867 1993 Consumer behavior : |
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 8-14 of the 3rd group) and index.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
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