Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K
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Material type: 
TextPublisher: Upper Saddle River, NJ : Pearson, c2010Edition: 5th ed.Description: vii, 897 p. ; 28 cm.ISBN: 9780136085430 (casebound : alk. paper); 9789332555693.Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.8/3
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Library at Permanent Campus General Stacks | Non-fiction | 658.8/3 M24m2008 C-1 (Browse shelf) | 01 | Available | 013963 |
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| 658.7 C549s 2016 C-02 Supply chain management : | 658.7 C549s 2016 C-03 Supply chain management : | 658.8/3 M249m 2016 C-02 Marketing research : | 658.8/3 M24m2008 C-1 Marketing research : | 658.8/342/0973 H3934c 2004 C-01 Consumer behavior : | 658.8/342/0973 H3934c 2004 C-02 Consumer behavior : | 658.8/342/0973 H3934c 2004 C-03 Consumer behavior : |
Includes bibliographical references (p. 834-873) and index.
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