Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward) [author.]
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Contributor(s): Belch, Michael A [author.].
Material type: 
TextPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: Eleventh edition.ISBN: 9781259548147 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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Library at Permanent Campus General Stacks | Non-fiction | 659.1 B427a 2018 C-01 (Browse shelf) | 01 | Available | 040336 |
Total holds: 0
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