Principles of marketing / Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: TextPublisher: Boston : Pearson, C2016Edition: 10th edition.Description: xxix, 660 pages : ill. (portraits) ; 29 cm.ISBN: 8129702010.Subject(s): MarketingDDC classification: 658.8 K874pItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p 2004 C-01 (Browse shelf) | 01 | Available | 040051 | ||
Books | Library at Permanent Campus General Stacks | Non-fiction | 658.8 K874p C-2 (Browse shelf) | 2 | Available | 001769 |
Browsing Library at Permanent Campus Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
658.8 K874m 2012 C-07 Marketing management / | 658.8 K874m 2018 C-02 Marketing management / | 658.8 K874m 2018 C-03 Marketing management / | 658.8 K874p 2004 C-01 Principles of marketing / | 658.8 K874p 2010 C-23 Principles of marketing / | 658.8 K874p 2016 C-01 Principles of marketing / | 658.8 K874p 2016 C-02 Principles of marketing / |
Includes bibliographical references and index.
Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
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