Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum.
By: Green, Paul E
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Contributor(s): Tull, Donald S | Albaum, Gerald.
Material type: 
TextSeries: The Prentice Hall series in marketing. Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1988Edition: 5th ed.Description: xii, 784 p. : ill. ; 25 cm.ISBN: 0137741758; 8120307577.Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Library at School of Business General Stacks | Non-fiction | 658.8/3 G7976r 1988 (Browse shelf) | 1 | Available | 000302 |
Total holds: 0
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| 658.8/27 K2928s 2003 C-06 Strategic brand management : | 658.8/27 K2928s 2013 C-01 Strategic brand management : | 658.8/27 K2928s 2020 C-01 Strategic brand management : | 658.8/3 G7976r 1988 Research for marketing decisions / | 658.8/3 M249m 2016 C-01 Marketing research : | 658.8/3 Z68e 2003 Exploring marketing research / | 658.8/3 Z68e 2003 Exploring marketing research / |
Includes bibliographical references and index.
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