Exploring marketing research / William G. Zikmund.
By: Zikmund, William G
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Material type: 
TextPublisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Edition: 8th ed.Description: xxi, 744 p. : chiefly col. ill. ; 28 cm.ISBN: 0324181485.Subject(s): Marketing researchDDC classification: 658.8/3 Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Library at School of Business General Stacks | Non-fiction | 658.8/3 Z68e 2003 (Browse shelf) | 1 | Available | 005885 | ||
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Books
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Library at School of Business General Stacks | Non-fiction | 658.8/3 Z68e 2003 (Browse shelf) | 2 | Available | 005884 |
Total holds: 0
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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