Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:

0072525231 (alk. paper : hbk.)
9780072947038 (hbk.)

Subject(s):

Marketing -- Management

DDC classification:

658.8 22

LOC classification:

HF5415.13 .M369 2005

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	M Azizur Rahman Library General Stacks	Non-fiction	658.8 P426b 2005 (Browse shelf(Opens below))	01	Not For Loan	012362
Books	M Azizur Rahman Library General Stacks	Non-fiction	658.8 P426b 2005 (Browse shelf(Opens below))	02	Available	043005
Books	M Azizur Rahman Library General Stacks	Non-fiction	658.8 P426b 2005 (Browse shelf(Opens below))	03	Available	043004
Books	M Azizur Rahman Library General Stacks	Non-fiction	658.8 P426b 2005 (Browse shelf(Opens below))	04	Available	011341
Books	M Azizur Rahman Library General Stacks	Non-fiction	658.8 P426b 2005 (Browse shelf(Opens below))	05	Available	012363

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McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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