Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN: - 0072525231 (alk. paper : hbk.)
- 9780072947038 (hbk.)
- 658.8 22
- HF5415.13 .M369 2005
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8 P426b 2005 (Browse shelf(Opens below)) | 01 | Not For Loan | 012362 | |||
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8 P426b 2005 (Browse shelf(Opens below)) | 03 | Not For Loan | 043004 |
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| 658.8 L9112s 2005 C-02 Services marketing : | 658.8 L926c 1993 Consumer behavior : concepts and applications / | 658.8 M366i 2008 Earth : portrait of a planet / | 658.8 P426b 2005 Basic marketing : | 658.8 P426b 2005 Basic marketing : | 658.8 P426b 2005 Basic marketing : | 658.8 P455a 1995 Applications in Basic Marketing : clippings from the popular business press |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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