Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
By: Hawkins, Del I
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Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: 
TextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2004Edition: 9th ed.Description: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM.ISBN: 0072536861 (alk. paper); 0071214690 (international : alk. paper).Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/342/0973
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Library at Permanent Campus General Stacks | Non-fiction | 658.8/342/0973 H3934c 2004 C-01 (Browse shelf) | 1 | Available | 007881 | ||
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Library at Permanent Campus General Stacks | Non-fiction | 658.8/342/0973 H3934c 2004 C-02 (Browse shelf) | 2 | Available | 007880 | ||
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Library at Permanent Campus General Stacks | Non-fiction | 658.8/342/0973 H3934c 2004 C-03 (Browse shelf) | 3 | Available | 007882 | ||
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Library at Permanent Campus General Stacks | Non-fiction | 658.8/342/0973 H3934c 2004 C-04 (Browse shelf) | 4 | Available | 007883 | ||
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Library at Permanent Campus General Stacks | Non-fiction | 658.8/342/0973 H3934c 2004 C-05 (Browse shelf) | 5 | Available | 007884 | ||
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Library at Permanent Campus General Stacks | Non-fiction | 658.8/342/0973 H3934c 2004 C-06 (Browse shelf) | 6 | Not For Loan | 007885 |
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| 658.8/342/0973 H3934c 2004 C-01 Consumer behavior : | 658.8/342/0973 H3934c 2004 C-02 Consumer behavior : | 658.8/342/0973 H3934c 2004 C-03 Consumer behavior : | 658.8/342/0973 H3934c 2004 C-04 Consumer behavior : | 658.8/342/0973 H3934c 2004 C-05 Consumer behavior : | 658.8/342/0973 H3934c 2004 C-06 Consumer behavior : | 658.8/342 S333c 2007 C-02 Consumer behavior / |
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
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