Marketing management / Michael R. Czinkota, Masaaki Kotabe.
Material type: TextPublication details: Cincinnati : South-Western College Pub., c2001.Edition: 2nd edDescription: xxv, 598 p. : col. ill. ; 28 cmISBN:- 0324022034 (hardcover)
- 658.8 21
- HF5415.13 .C95 2001
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | Library at School of Business Reference | Non-fiction | 658.8 C9989m 2001 (Browse shelf(Opens below)) | 1 | Not For Loan | MBA-1752 |
Total holds: 0
Browsing Library at School of Business shelves, Shelving location: Reference, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.5 C4877o 1998 Operations management for competitive advantage / | 658.8/3420973 MOC M9186 2016 C-01 Consumer behavior : | 658.8 C5632m 1998 Marketing : | 658.8 C9989m 2001 Marketing management / | 658.8 E859m 2004 Marketing / | 790/.06/9 K913c 1990 Creative management in recreation, parks, and leisure services / |
Includes bibliographical references and indexes.
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