Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.
By: Keller, Kevin Lane.
Contributor(s): Apéria, Tony | Georgson, Mats.
Material type:
TextPublisher: Harlow, England : New York : Financial Times/Prentice Hall, c2012Edition: 2nd ed.Description: xxv, 940 p. : ill. ; 25 cm.ISBN: 9780273737872 (pbk.); 8129702541.Subject(s): Brand name products -- Management | Brand name products -- Europe -- ManagementDDC classification: 658.8/27
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Library at School of Business General Stacks | Non-fiction | 658.8/27 K2928 2003 C-01 (Browse shelf) | C-01 | Available | 014335 | ||
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Library at School of Business General Stacks | Non-fiction | 658.8/27 K2928s 2003 C-02 (Browse shelf) | C-02 | Available | 014333 | ||
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Library at School of Business General Stacks | Non-fiction | 658.8/27 K2928s 2003 C-03 (Browse shelf) | C-03 | Available | 014332 | ||
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Library at School of Business General Stacks | Non-fiction | 658.8/27 K2928s 2003 C-04 (Browse shelf) | C-04 | Available | 014336 | ||
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Library at School of Business General Stacks | Non-fiction | 658.8/27 K2928s 2003 C-05 (Browse shelf) | C-05 | Available | 014334 | ||
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Library at School of Business General Stacks | Non-fiction | 658.8/27 K2928s 2003 C-06 (Browse shelf) | C-06 | Available | 014331 |
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| 658.7 C549s 2001 Supply chain management : | 658.8/101 J731s 2003 Churchill/Ford/Walker's sales force management / | 658.8/27 K2928 2003 C-01 Strategic brand management : | 658.8/27 K2928s 2003 C-02 Strategic brand management : | 658.8/27 K2928s 2003 C-03 Strategic brand management : | 658.8/27 K2928s 2003 C-04 Strategic brand management : | 658.8/27 K2928s 2003 C-05 Strategic brand management : |
Includes bibliographical references and index.
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