Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 24 cmISBN: - 9780132102926
- 9788131767160
- 0132102927
- 658.8 22
- HF5415.13 .K64 2012
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Library at School of Business General Stacks | Non-fiction | 658.8 K874m 2012 C-10 (Browse shelf(Opens below)) | C-10 | Available | 040792 | ||||
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8 K874m 2012 C-11 (Browse shelf(Opens below)) | C-11 | In transit from M Azizur Rahman Library to Library at School of Business since 19.09.2024 | 041895 | ||||
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Library at School of Business General Stacks | Non-fiction | 658.8 K874m 2012 C-09 (Browse shelf(Opens below)) | C-09 | Available | 030771 | ||||
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Library at School of Business General Stacks | Non-fiction | 658.8 K874m 2012 C-08 (Browse shelf(Opens below)) | C-08 | In transit from Uttara University Central Library to Library at School of Business since 16.06.2021 | 031944 | ||||
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Library at School of Business General Stacks | Non-fiction | 658.8 K874m 2012 C-04 (Browse shelf(Opens below)) | C-04 | Available | 031945 | ||||
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Library at School of Business General Stacks | Non-fiction | 658.8 K874m 2012 C-05 (Browse shelf(Opens below)) | C-05 | In transit from Uttara University Central Library to Library at School of Business since 17.05.2022 | 035632 | ||||
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Library at School of Business General Stacks | Non-fiction | 658.8 K874m 2012 C-06 (Browse shelf(Opens below)) | C-06 | Available | 030772 | ||||
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M Azizur Rahman Library General Stacks | Non-fiction | 658.8 K874m 2012 C-01 (Browse shelf(Opens below)) | C-01 | In transit from M Azizur Rahman Library to Library at School of Business since 10.09.2024 | 010830 | ||||
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Library at School of Business General Stacks | Non-fiction | 658.8 K874m 2012 C-02 (Browse shelf(Opens below)) | C-02 | Available | 007488 | ||||
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Library at School of Business General Stacks | Non-fiction | 658.8 K874m 2012 C-03 (Browse shelf(Opens below)) | C-03 | Available | 185-190 page নাই | 031943 | |||
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Uttara University Central Library General Stacks | Non-fiction | 658.8 K874m 2012 C-07 (Browse shelf(Opens below)) | C-07 | Checked out | 26.02.2024 | 031946 |
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| 658.8 K874m 2006 C-44 Marketing management / | 658.8 K874m 2012 C-01 Marketing management / | 658.8 K874m 2012 C-02 Marketing management / | 658.8 K874m 2012 C-03 Marketing management / | 658.8 K874m 2012 C-04 Marketing management / | 658.8 K874m 2012 C-05 Marketing management / | 658.8 K874m 2012 C-06 Marketing management / |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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