New products management / C. Merle Crawford.
By: Crawford, C. Merle (Charles Merle)
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Material type: 
TextSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c1997Edition: 5th ed.Description: xxix, 508 p. : ill. ; 25 cm.ISBN: 0256187789.Subject(s): New products -- ManagementDDC classification: 658.5/75
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Library at School of Business Reference | Non-fiction | 658.5/75 C8992n 1997 (Browse shelf) | 1 | Not For Loan | 000454 |
Total holds: 0
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| 658.4 G4492 1997 Organizations : | 658.4 T3294p 1991 C-05 Principles of management / | 658.4 T3294p 1991 C-06 Principles of management / | 658.5/75 C8992n 1997 New products management / | 658.5 C4877o 1998 Operations management for competitive advantage / | 658.8/3420973 MOC M9186 2016 C-01 Consumer behavior : | 658.8 C5632m 1998 Marketing : |
Includes bibliographical references (p. 453-455) and index.
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