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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN:
  • 0256139903
  • 0256206872
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 .M369 1996
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books M Azizur Rahman Library General Stacks Non-fiction 658.8 P426b 1996 (Browse shelf(Opens below)) 01 Available 042152
Total holds: 0

Includes bibliographical references and indexes.

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