Marketing / Eric N. Berkowitz ... [et al.].

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago, Ill. : Irwin, c1997.Edition: 5th edDescription: xxxii, 736 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	M Azizur Rahman Library General Stacks	Non-fiction	658.8 B5135m 7997 (Browse shelf(Opens below))	C-01	Available		043113

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Includes bibliographical references (p. 674-695) and indexes.

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