Marketing management / (Record no. 8778)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240829162417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240829m20092006-ukaoaag|||||||01 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136009986 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUUL |
| Transcribing agency | BD-DhUUL |
| Modifying agency | BD-DhUUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 1473 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J: |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 662 p. : |
| Other physical details | ills ; |
| Dimensions | 33 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 14499 |
| Topical term or geographic name entry element | Management |
| 9 (RLIN) | 14500 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 1475 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Uttara University Central Library | Uttara University Central Library | General Stacks | 29.08.2024 | Purchase | 658.8 P549m 2009 C-01 R | 018880 | 29.08.2024 | C-01 | 29.08.2024 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Uttara University Central Library | Uttara University Central Library | General Stacks | 29.08.2024 | Purchase | 658.8 P549m 2009 C-02 | 018881 | 29.08.2024 | C-02 | 29.08.2024 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | Uttara University Central Library | Uttara University Central Library | General Stacks | 29.08.2024 | Purchase | 658.8 P549m 2009 C-03 | 018895 | 29.08.2024 | C-03 | 29.08.2024 | Books |