Marketing management / (Record no. 4790)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01859nam a2200205 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231030s2000 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120316096 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhUUL |
| Modifying agency | BD-DhUUL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | K874m |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 1473 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Millennium ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 718, [32] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Prentice Hall international series in marketing |
| 9 (RLIN) | 7582 |
| 500 ## - GENERAL NOTE | |
| General note | CONTENTS PART 1: UNDERSTANDING MARKETING MANAGEMENT Marketing in the twenty-first century Building customer satisfaction, value and retention Winning markets: Market oriented strategic planning PART II: ANALYZING MARKETING OPPORTUNITIES Gathering information and measuring market demand Scanning the market environment Analysing consumer markets and buyer behaviour Analysing business markets and business buying behaviour Dealing with the competition Identifying market segments and selecting target markets PART III: DEVELOPING MARKETING STRATEGIES Positioning the market offering through the product life cycle Developing new market offerings Designing global market offerings PART IV: MAKING MARKETING DECISIONS Managing product lines and brands Designing and managing services Designing pricing strategies and programs PART V: MANAGING AND DELIVERING MARKETING PROGRAMS Managing marketing channels Managing retailing, wholesaling, and market logistics Managing integrated marketing communications Managing advertising, sales promotion, and public relations Managing the sales force Managing direct and online marketing Managing the total marketing effort |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 1474 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | M Azizur Rahman Library | M Azizur Rahman Library | General Stacks | 30.10.2023 | 658.8 K874m 2000 C-01 | 008811 | 30.10.2023 | 01 | 30.10.2023 | Books | |||||
| Dewey Decimal Classification | Non-fiction | M Azizur Rahman Library | M Azizur Rahman Library | General Stacks | 03.09.2024 | 658.8 K874m 2000 C-02 | MBA-1065 | 03.09.2024 | 02 | 03.09.2024 | Books |