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Cases in European marketing management /

Quelch, John A.

Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe - New york: Irwin, 1994 - xiii, 525 p. ; 20 cm.

Includes bibliographycal index

ISBN: 0072884355

Subjects--Topical Terms:
Marketing Europe Case studies

Dewey Class. No.: 658.8

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