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Marketing : 95/96 /

Marketing : 95/96 / edited by John E. Richardson - 17th ed. - Connecticut : Dushkin Publishing Group, 1995 - 240p. : ills ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 1561343625

Subjects--Topical Terms:
Marketing
Marketing theory
Marketing research

Dewey Class. No.: 658.8005

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