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Applications in Basic Marketing : clippings from the popular business press /

Perreault, William D.

Applications in Basic Marketing : clippings from the popular business press / William D. Perreault and Jerome E. McCarthy. - 2004-2005 ed. - Chicago, Irwin, 2005 - 214 p. 28cm.

ISBN: 0072864702

Subjects--Topical Terms:
Basic Marketing

Dewey Class. No.: 658.8

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