Consumer behavior : concepts and applications /
Hawkins, David L.
Consumer behavior : concepts and applications / David L. Hawkins and Albert J Della Bitta - 4th ed. - New York : McGraw-Hill Irwin, c1993 - xxii, 788 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780073381107 (alk. paper)
070387672
2008044958
Consumer behavior--New Delhi.
Market surveys
Consumer behavior--Case studies.
658.8
Consumer behavior : concepts and applications / David L. Hawkins and Albert J Della Bitta - 4th ed. - New York : McGraw-Hill Irwin, c1993 - xxii, 788 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780073381107 (alk. paper)
070387672
2008044958
Consumer behavior--New Delhi.
Market surveys
Consumer behavior--Case studies.
658.8