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Marketing management for the hospitality industry : a strategic approach /

Reich, Allen Z.

Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich - New York : Wiley, 1997 - xix, 530 p. ; 30 cm.

ISBN: 0471310123

Subjects--Topical Terms:
Hospitality industry Marketing

Dewey Class. No.: 647.94

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