Malhotra, Naresh K.
Marketing research : an applied orientation Naresh K. Malhotra; Satyabhusan Dash - 6th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2011. - xxviii, 948 p. : ill., figs., tables ; 29 cm.
Includes bibliographical references and index.
9788131731819 9780136085430
2006010250
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2007
658.83/ M218m
Marketing research : an applied orientation Naresh K. Malhotra; Satyabhusan Dash - 6th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2011. - xxviii, 948 p. : ill., figs., tables ; 29 cm.
Includes bibliographical references and index.
9788131731819 9780136085430
2006010250
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2007
658.83/ M218m