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Electronic media programming :

Carroll, Raymond L.

Electronic media programming : strategies and decision making / Raymond L. Carroll. - New York : McGraw-Hill, c1993. - xii, 532 p. : ill. ; 25 cm. - McGraw-Hill series in mass communication .

Includes bibliographical references (p. 506-511) and index.

ISBN: 0070102988 : $37.95

LCCN: 92046063

Subjects--Topical Terms:
Broadcasting--Planning.--United States
Radio programs--Planning.--United States
Television programs--Planning.--United States

LC Class. No.: PN1990.83 / .C37 1993

Dewey Class. No.: 384.5442

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