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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler and Kevin Lane Keller - 15 ed. - xxii, 708 pages,118 variously numbered pages : illustrations ; 24 cm.

ISBN: 9780133856460 (student edition)

LCCN: 2014023870

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2016

Dewey Class. No.: 658.8

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