Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 4th ed. - Englewood Cliffs, NJ : Prentice Hall, c1991. - xxiii, 680 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0131705318
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 1991
658.8/342
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 4th ed. - Englewood Cliffs, NJ : Prentice Hall, c1991. - xxiii, 680 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
0131705318
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 1991
658.8/342