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Applications in Basic Marketing : Clippings from the Popular Business Press /

McCarthy, E. Jerome

Applications in Basic Marketing : Clippings from the Popular Business Press / E. Jerome McCarthy, William D. Perreault - 1993-1994 ed. - Boston, MA : Irwin, 1993 - 237 p. : ills ; 28 cm.

ISBN: 0256139423

Subjects--Topical Terms:
Marketing applications
Marketing management

Dewey Class. No.: 658.8

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