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New products management /

Crawford, C. Merle

New products management / C. Merle Crawford. - 5th ed. - Chicago : Irwin, c1997. - xxix, 508 p. : ill. ; 25 cm. - The Irwin series in marketing .

Includes bibliographical references

ISBN: 0256187789

Subjects--Topical Terms:
New products--Management.

Dewey Class. No.: 658.575

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