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Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.

By:

Belch, George E. (George Edward), 1951- [author.]

Contributor(s):

Belch, Michael A [author.]

Material type: Text

TextPublisher: New Delhi : Tata McGraw-Hill Education, 2010Edition: 7th editionContent type:

text

Media type:

Subject(s):

Additional physical formats: Print version:: Advertising and promotionDDC classification:

659.1 23

Summary: "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Library at School of Business General Stacks	Non-fiction	659.1 B427a 2010 C-01 (Browse shelf(Opens below))	C-01	Available		040784

Total holds: 0

Revised edition of the authors' Advertising and promotion, [2018]

Includes index.

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--

Ages 18+ McGraw-Hill Education

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